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Syllabus
 
 
COLLEGE OF JOURNALISM AND COMMUNICATIONS
SURVEY OF INTERNATIONAL COMMUNICATION
MMC 5306, Section 2979, Fall 1998 (3 credits)
Monday 6th and 7th periods; Wednesday, 7th period
Weimer Hall, Room 1074
INSTRUCTOR:  Dr. Michael Leslie
Associate Professor, Journalism and Communications
Office: 3060 Weimer Hall 
Office Hours: MTW 9:30-11: 30, and by appointment
Office Telephone: (904) 392-2904 
Dept. Telephone: (904)  392-0463
Email: mleslie@jou.ufl.edu
Fax: (352) 392-3919
  
  • COURSE DESCRIPTION:

  • Analysis of communication between nations and cultures and consideration of various aspects of international and intercultural communication. 
  
  • COURSE REQUIREMENTS:

  • You will be asked to demonstrate your understanding of international and intercultural communication in written reports, oral presentations, discussions, and a final paper. 
  
  • COURSE GOALS:

  • This course will help you become a more knowledgeable practitioner of international and intercultural communication.  
     
  • REQUIRED READING: 
Robert L. Stevenson, Global Communication in the Twenty-First Century (Longman: New York, 1994).  

Gary R. Weaver, ed., Culture, Communication and Conflict: Readings in Intercultural Relations (Simon and Schuster: Needham Heights, MA, 1998).  
  

  • RECOMMENDED READING: 
Gerald Sussman and John A. Lent, eds. Transnational Communications: Wiring the Third World. (Sage: Newbury Park CA 1991).  
  
  • WEB RESOURCES: 
Professor Shelton A. Gunaratne, of  Moorhead State University, has established a Web page for those interested in International Communication. You will find it very useful for your research. The URL is: http://www.moorhead.msus.edu/~gunarat/ijr/ic.html  
  
  
  • TENTATIVE COURSE SCHEDULE 
(W1) Aug 24:  Introduction: The Context of Global Communication (Stevenson, Ch. 1)  
Review of course methodology, texts and syllabus. Video: Consuming Hunger  
26: Discussion:  

(W2) 31: Intercultural Aspects of Conflict and Negotiation (Weaver, Section 6)  
Sept. 2: Team and Individual Assignments  

(W3) 7: Labor Day (no classes)  
9: Coping with Culture (Stevenson, Ch. 2)  

(W4) Sept. 14: Culture and Communication (Weaver, Section 1) Team 1: Orlando, Kezia  
16: Discussion  

(W5) 21: Communicating Across Cultures (Stevenson, Ch. 3) Team 2: MichelleC, Michelle, Kathleen  
23: Discussion: Cross-Cultural Adaptation, Weaver, Section 3)  

(W6) 28: The Mass Media, Conflict and National Images (Weaver, Sect. 5)  Team 3:  Christy, Kerry, Paul  
30: Discussion  

(W7) Oct. 5: Global News Flow (Stevenson, Ch. 12) Team 4:  Alina, Rhina, Jeneen  
7: Discussion: English, The Global Language (Stevenson, Ch. 4)  

(W8) 12: Armchair Tour of Global Media (Stevenson, Ch. 5) Team 5: David, Dana, Don  
14: Discussion  

(W9) 19: English Speaking Media (Stevenson, Ch. 6) Team 6: Charlie, Fekadu, Kim  
21: Discussion  

(W10) 26: Western Media (Stevenson, Ch. 7) Team 7:  Jerry, Eric, Virginia  
28: Discussion  

(W11) Nov. 2: Communist Media (Stevenson, Ch. 8) Team 2: MichelleC, Michelle, Kathleen  
4: Discussion  

(W12) 9: Authoritarian Media (Stevenson, Ch. 9) Team 3: Christy, Kerry, Paul  
11: Veterans Day (no classes)  

(W13) 16: Persuasive Communication (Stevenson, Ch. 14) Team 4:  Alina, Rhina, Jeneen  
18: Discussion  

(W14) 23: Development Media (Stevenson, Ch. 10)/ Revolutionary Media (Stevenson, Ch. 11) Team 5: David, Dana, Don  
25: Discussion  

(W15) 30: Technology of Communication (Stevenson, Ch. 13) Team 6: Charlie, Fekadu, Kim  
Dec. 2: Discussion  

(W16) 7: Managing Diversity (Weaver Section 2) Team 7:  Jerry, Eric, Virginia  
9:  Discussion  

End of Course  
  

  • COURSE STRUCTURE: 
This course is organized as a seminar, with student teams assuming a central role in researching, analyzing, and discussing the seminar ideas with fellow participants. You are expected to read about international and intercultural communication beyond the required reading. You should regularly read relevant scholarly and professional journals and international newspapers. Those who are not familiar with the LUIS on line database, the World Wide Web, and other on-line research resources here at the University of Florida should participate in one or more of the information resources orientations offered each week at Library West. Your reading should be focused primarily on new writing and research, i.e., material published within the last 5 years.  

This course has the following components:   
Weekly Reports: You must prepare a weekly 2-page (double-spaced) report, based on your reading related to the week's topic(s). A copy of your report is due by 12:00 midnight, Saturday night, each week (submit via email). Late submissions will be penalized. You may be called upon to discuss your reading in class. Each report should contain a complete citation of your reading(s), with a clear statement of the central ideas(s), a brief discussion of the main points, and your assessment of the value of the ideas. These reading reports contribute 30 points towards your final grade  

Topic Presentations: Student teams will be assigned to prepare written reports and oral presentations on one or more topics. These assignments count for 30 percent of your grade (15 percent for the written portion and 15 percent for the oral portion). Both the written report and oral presentation should demonstrate your familiarity with current literature on the topic.  

On the Wednesday of the week PRECEDING your presentation, you should submit a 3-5 page annotated summary (with bibliography) of your presentation to the instructor. If necessary, your summary will be returned to you with a recommendation for additional research prior to the presentation. A 1-page written outline of your presentation should be distributed to your fellow seminarians, and me, prior to your presentation Failure to comply will result in a grading penalty.  

Oral presentations should be approximately 25 minutes long but should not exceed 35 minutes. The oral presentation is not a reading of your summary: it is an opportunity for you to share and discuss with the class the results of your research and reflection on the topic. You may bring a guest with you to contribute to your presentation if he/she is familiar with the subject you are assigned to present. You are expected to illustrate your presentation with audio visual materials, including video tapes, maps, overheads, audio tapes, computer images, etc.  

Be sure to practice your oral presentation before you come to class so that you are familiar with your materials and can present them within the allotted time. The instructor may terminate presentations which run long.  

Participation: Students are expected to be present for each class session and to participate verbally. Your presence and your verbal contributions, based on your personal experience or reading, count for 15 percent of your grade in the course. Your regular attendance (or lack thereof) will be reflected in your participation grade.  

Final Paper: There will be a final paper, 15-pages-max, in which you have the opportunity to examine some aspect of international or intercultural communication.  You will select the topic in consultation with me, so as to avoid duplicate papers. This final paper accounts for 25 percent of your grade. This paper must be prepared in scholarly form, with an appropriate system of scholarly documentation.  

In summary, the assignments are weighted as follows:   
Weekly reading reports: 30 percent  
Topic reports(s) and oral presentations(s): 30 percent  
Final Paper  25 percent  
Participation 15 percent  
TOTAL: 100 percent  

Proposed Grading Scale:   
A=90-100 percent  
B=80-89  
C=70-79  
D= 60-69  
E= less than 60 percent  
  

  • COURSE POLICIES: 
Plagiarism or other academic dishonesty will result in automatic failure in this course. Plagiarism is the copying of any words from another writer without citation as a direct quotation; it is also the offering the thoughts of another as one's own. Please refrain from smoking, eating or drinking in the classroom. Generally, no handwritten submissions of any work will be accepted. You are expected to attend classes regularly and to submit your assignments on time. Failure to do so will result in a grading penalty.  
  
  • SUGGESTED READING: 
Europa  
John C. Merrill, Global Journalism: Survey of International Communication  
David A. Victor, International Business Communication  
Simon Serfaty, ed., The Media and Foreign Policy  
L. John Martin & Ray E. Hiebert, Current Issues in International Communication  
World Press Encyclopedia  
John Maxwell Hamilton, Main Street America and the Third World  
Enrique Gonzalez-Manet, The Hidden War of Information  
Foreign Broadcast Information Service  
U.S. Department of Commerce Daily  
Editor and Publisher International Yearbook  
Ulrich's International Periodicals Directory  
George Gerbner and M. Siefert, World Communications: A Handbook  
William A. Hachten, The World News Prism, third edition  
Michael Parenti, Make Believe Media: The Politics of Entertainment  
Dallas W. Smythe, Dependency Road: Communications,  
Capitalism, Consciousness and Canada  
Herbert Schiller, Mass Communications and American Empire  
Howard H. Federick, Global Communications and International Relations  

(This is just a beginning: you should look for other books and journal articles.)  

Some Journals Which Report Research on International Communication:  
Australian Journalism Review  
European Journal of Communication  
Howard Journal of Communications  
Media, Culture and Society  
Intermedia  
Journal of Communication  
Media Information Australia  
World Press Review  
Canadian Journal of Communication  
Gazette  
Index on Censorship  
Media Development  
Journalism Quarterly  
IPI Report  
Studies of Broadcasting  
International Communication Bulletin