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Page created by osanchez@ufl.edu
and kdawadzi@hotmail.com
.
English Speaking Media
(Stevenson, Chapter 6)
by Charlie Williams and Keuk Kim
SURVEY OF INTERNATIONAL COMMUNICATION
MMC 5306, Section 2979, Fall 1998 (3 credits)
This presentation will focus on the issues discussed in the sixth chapter of Robert L. Stevenson’s textbook titled Global Communication in the Twenty-First Century dealing with English Speaking Media. The term media encompasses all forms of print and broadcast journalistic forms including television, films, radio, newspapers and magazines. The countries in which we will consider are the United States, Britain, Canada and Australia. Particularly, the ideas of Cultural Imperialism, Press Freedom and Cultural Factors and the English media abroad will be explored, with a subtopic of media imperialism and a discussion of media mogul Rupert Murdoch.
We will use charts, graphs, and newspaper articles displayed on transparencies to help illustrate our points. We will alternate speakers throughout the presentation and the order should proceed as follows:
1.
Keuk will begin with an introduction to our topic and an opening quote from the Stevenson text that discusses the global reach of the English language. Next, he will define the types of media in which we will primarily be referring to, television, newspaper and film. The last part of the introduction will give examples of English’s reach by showing web sites of Anglo-American magazines and newspapers printed in Korean.
2.
Charlie will begin with a foreword about cultural imperialism as described by Stevenson, adding both the positive and negative aspects of the concept. He will also explore the cultural and market aspects that allow for the dominance or prevalence of Anglo-American media. Next, Keuk will show a video clip from Korea that will help to emphasize the Anglo prevalence in foreign markets.
3.
The following section will discuss the different English speaking media systems. Keuk will present the American media system structure as explained by Stevenson. Empirical facts concerning newspaper circulation and the rise of telecommunications will also be addressed. Charlie will then outline the British, Canadian and Australian media systems. A clip of the hit BBC situation comedy Absolutely Fabulous will be shown to contradict a quote found in Perspectives on Radio and Television stating that American television shows are distasteful and indecent. Kim will end this portion by examining Australian Rupert Murdoch.
4.
Our final section will be on English Media Abroad. Both
Charlie and Keuk will give evidence of the pervasiveness of the English
language. What is interesting about this idea is the number of countries
who have English language papers without English being their official language.
BIBLIOGRAPHY
Stevenson, Robert L. Global Communication in the Twenty-First
Century. New York: Longman Publishing Group (1994): 139-162.
This is the required text provided all of the background information
the presentation. This chapter explores English-speaking Media around
the world, including the United States, Canada, Britain, and Australia.
Barton, Richard L. Ties that Bind in Canadian/American Relations:
Politics of News Discourse. Hills Dale, NJ: Lawrence Erlbaum
Associates (1990).
This book gives insight to the rise of the Canadian/American news relationship
with specific interest to cultural factors after the initiation of the
Free Trade agreement. What I found particularly interesting about
this text are the claims that the American press has created more public
debate about America’s threat to Canadian culture than its own press.
Lenin, Vladimir Ilyich. Imperialism, The Highest Stage of Capitalism.
Peking, People’s Republic of China: Foreign Language Press (1975).
This historical text was used to obtain a different perspective of imperialism
and capitalism. The definition given here of capitalism is interesting,
it describes capitalism as a system of colonial oppression that which strains
the world financially while a few countries profit. It also notes
that capitalism has turned into imperialism.
Hilliard, Robert L; Keith, Michael C. Global Broadcasting Systems.
Boston: Focal Press (1996).
This book was quite useful in providing the structure of English speaking
broadcasting around the world, including radio. It was particularly
helpful in providing much needed information on Australia’s broadcasting
system. This book is very important for the presentation.
Downing, John; Mohammadi, Ali; Sreberny-Mohammadi, Annabelle.
Questioning the Media: A Critical Introduction. USA: Sage
Publications (1990).
This book is a collection of articles dealing with culture and communication.
They deal with intercultural relationships in the United States and international
communications as well. This was helpful due to the sections on cultural
imperialism.
Weaver, Gary R. Culture, Communication and Conflict: Readings
in
Intercultural Relations. Needham, MA: Simon & Schuster
Publishing (1998).
This required text is a mixture of articles written by scholars in the
fields of culture, politics and communication. For the purposes of
the presentation, it defines and gives examples of cultural imperialism.
Babe, Robert E. Telecommunications in Canada: Technology, Industry,
and Government. Toronto: University of Toronto Press (1990).
This book provides an in depth analysis on broadcasting and new technologies
in Canada, which are not discussed in Stevenson’s book.
Emery, Michael; Emery, Edwin. The Press and America
Needham Heights, MA: A Simon & Schuster Company (1996).
This book provides information on American media, especially press,
and its history.
Gross, Lynne Schafer. The International World of Electronic Media.
New York: McGraw-Hill, Inc (1995).
This book provides useful, but brief, information on electronic media--history,
organization, financing, laws and regulations, the audience, and technology--along
with the Rosen’s book, in Australia, Canada, Great Britain, and the United
States. It was a good source that contains background information
of a media system in each country.
Kim, Kyu; Won-Yong; Kang, Jong-Geun. Broadcasting in Korea.
Seoul, Korea: NANAM Communications (1994).
This book provides background information on AFKN (American Forces Korean
Network)
Rosen, Philip T. Ed. International Handbook of Broadcasting systems.
New York: Greenwood Press (1998).
This book provides valuable information on broadcasting systems in Australia,
Canada, and Great Britain. It also contains data, though slightly
outdated, and brief history and population of each country.
Smith, F. Leslie; Wright, II John W.; Ostroff, David H. Perspectives
on
Radio and Television. (p602-632). Mahwah, New Jersey: Lawrence Erlbaum
Associates, Inc (1998).
The chapter 23 of this book, Foreign National and International Radio
and Television, provides information on the broadcasting system in Great
Britain. This chapter also the operation of American media abroad, and
this will be presented in the presentation.
Websites
http://hwk.joongang.co.kr/199810/349/contents349.html
This is a website of Newsweek that is published in Korea. This
will be used as an example of the dominance of English media, especially
U.S. media, in the presentation.
http://economist.joongang.co.kr/index.html
This is the homepage of Economist that is published in Korea.
This will be used as an example of the dominance of English media, especially
U.S. media, in the presentation.
http://www.seoul.co.kr/tuguide/t/article/0/24t006.htm
This is a website of TV Guide that shows the TV schedule on the 7th
of July in 1998 of AFKN (American Forces Korean Network). This will
be used as an example of the dominance of English media, especially U.S.
media, in the presentation.
http://www.elle.co.kr/magazine/elle/index.htm
This is the homepage of Elle that is published in Korea. This
will be used as an example of the dominance of English media, especially
U.S. media, in the presentation.
http://www.premiere.co.kr/
This is the homepage of Premiere that is published in Korea.
This will be used as an example of the dominance of English media, especially
U.S. media, in the presentation.
http://www.koreatimes.co.kr/14_0/14_01/htm
This is a website of Korea Times that provides information on the paper,
which will be used as an example of English media abroad.