| May
14, 2001 |
Semester
begins |
|
|
| May
14 - 17 |
Unit
1. Foundations of Strategic Marketing Management
Readings: Chapter 1, pages 1 - 15 |
| May
17 |
Chat
Session: Review of Unit 1
Consulting Teams Announced |
|
|
| May
18 - 24 |
Unit
2. Financial Aspects of Marketing Management
Readings: Chapter 2, pages 33 - 46
Problem Set: Chapter 2, Exercises 1, 3, 5, 6, pages 46
- 48 |
| May
23* |
Chapter
2 Problem Set due by 11:00 p.m. |
| May
24 |
Chat
Session: Review of Unit 2 |
|
|
| May
25 - 31 |
Unit
3. Marketing Decision Making and Case Analysis
Readings: Chapter 3, pages 51 - 60 Text Appendix, pages
693 - 708 |
| May
31 |
Chat
Session: Review of Unit 3
Team Consulting Assignment 1 announced: Frito-Lay's Dips,
pages 107 - 118 |
|
|
| June
1 - 7 |
Unit
4. Opportunity Analysis and Market Targeting
Readings: Chapter 4, pages 63 - 74
Discussion Case: Tyler Pet Foods, pages 86 - 96 |
| June
6* |
Unit
4 Discussion Case Analysis due by 11:00 p.m. |
| June
7 |
Chat
Session: Review of Unit 4 |
|
|
| June
8 - 14 |
Unit
5. Marketing Research
Readings: Posted on Website
Discussion Case: Southern Delaware Coors, pages 119 -
128 |
| June
10* |
Team
Case Project Proposal Due by 11:00 p.m. |
| June
13* |
Unit
5 Discussion Case Analysis due by 11:00 p.m. |
| June
14 |
Chat
Session: Review of Unit 5
Team Consulting Assignment 2 announced: Procter & Gamble,
Inc.: Scope, pages 173 - 185 |
|
|
| June
15 - 21 |
Unit
6. Product and Service Strategy and Brand Management
Readings: Chapter 5, pages 129 - 141
Discussion Case: Frito-Lay Company: Cracker Jack, pages
186 - 212 |
| June
17* |
Team
Consulting Assignment 1 Report Due by 11:00 p.m. |
| June
21 |
Chat
Session: Review of Unit 6 |
|
|
| June
22 - 24 |
Take
Mid-term Exam, Units 1 - 6 |
|
|
| June
25 - 29 |
Summer
Break - no chat session. Work on Team Case Project |
|
|
| June
30 - July 5 |
Unit
7. Marketing Communications Strategy and Management
Readings: Chapter 6, pages 225 - 234
Discussion Case: Godiva Europe, pages 286 - 303 |
| July
2* |
Team
Consulting Assignment 2 Report Due by 11:00 p.m. |
| July
5 |
Chat
Session: Review of Unit 7
Team Consulting Assignment 3 Announced: Cadbury Beverages,
Inc.:
Crush Brand, pages 249 - 263 |
|
|
| July
6 - 12 |
Unit
8. Marketing Channel Strategy and Management
Readings: Chapter 7, pages 305 - 315
Discussion Case: Goodyear Tire and Rubber Company, pages
356 - 367 |
| July
11 |
Unit
8 Discussion Case Analysis due by 11:00 p.m. |
| July
12 |
Chat
Session: Review of Unit 8 |
|
|
| July
13 - 19 |
Unit
9. Pricing Strategy and Management
Readings: Chapter 8, pages 383 - 391
Discussion Case: Seagram in Taiwan: Scotch and Cognac
Pricing, pages 441 - 447 |
| July
16* |
Team
Case Project: Case Development due by 11:00 p.m. |
| July
19 |
Chat
Session: Review of Unit 9 |
|
|
| July
20 - 26 |
Unit
10. Interactive Marketing and Electronic Commerce
Readings: Chapter 9, pages 459 - 469
Discussion Case: Amazon.com: Winning the On-line Book
Wars, pages 495 - 518 |
| July
23* |
Team
Consulting Assignment 3 Report Due by 11:00 p.m. |
| July
26 |
Chat
Session: Review of Unit 10 |
|
|
| July
27 - Aug 2 |
Unit
11. Marketing Strategy Reformulation: The Control Process
Comprehensive Marketing Programs
Readings: Chapter 10, pages 551 - 559 Chapter 11, pages
609 - 613
Final Exam Case: United States Census Bureau, pages 631
- 643 |
| July
30* |
Team
Case Project: Solution Set due by 11:00 p.m. |
| Aug
2 |
Chat
Session: Review of Unit 11 |
|
|
| Aug
3 - 8 |
Complete
Final Exam Case Analysis
Review for Final Exam, Units 7 - 11 |
| Aug
6* |
Final
Exam Case Analysis due by 11:00 p.m. |
|
|
| Aug
9 |
Final
Exam during scheduled chat session |
